Larchmaker is my trading name. I’m Rachel Lankester, a highly experienced strategy and communications consultant who thrives on bringing a fresh perspective. I look at the big picture and come up with ideas to help businesses flourish.
I analyse where under-exploited potential may lie and craft stories that get to an organisation’s heart and enable real connection with relevant audiences. I work for big international companies, small entrepreneurial businesses and non-profit organisations.
Sustainability is a passion of mine, in all its forms and I help organisations align their financial performance with broader corporate responsibility and sustainable business commitments, developing a more integrated approach to value creation.
Would your business benefit from an independent communications strategy review? Hire me for a full or half day core team workshop to sense-check your plans and related communications, ensure everything’s on track, and involve and incentivise your people in the process.
Websites, annual and sustainability reports, speeches, presentations, articles, blog and social media posts, you name it, I can write it. Let me take on the chore and add creative flair to your written materials. I've written 12 annual reports for Ashtead Group and consulted on numerous others.
Corporate reporting doesn’t have to be dull. Let me bring your business story to life, breathing energy through your annual or sustainability report, at the same time making sure you tick all the regulatory and best practice boxes.
Unsure whether your CR or sustainability activity is fit for business? I can evaluate your existing efforts and/or set up a programme from scratch. Work with me to put in place on-going initiatives that match your corporate strategy to your core values. I've written sustainability reports for Tesco and Millicom.
Is your company strategy missing a social media one? I can develop your social media presence and run your day to day activity, increasing traffic to your website, building engagement with your brand online, and establishing you as the authority in your field. I run all the social media for my own businesses, The Mutton Club and Magnificent Midlife.
Need a polished, consistent and effective business development and marketing strategy but too busy doing the day job?
Let me help bring greater visibility to your future revenue streams. So bringing in the business doesn't get lost while doing the business.
I’ve worked at Director/SVP level in large multi-national communications agencies in the UK and US, and have managed corporate and financial communications projects all over the world. I’ve worked for Citigate Dewe Rogerson, Capital MS&L, Weber Shandwick, Headland, Conran Design Group, Radley Yeldar and Gather.
I was Group Communications Manager for FTSE 100 Smiths Group plc before setting up my freelance communications business in 2007. I've also worked in-house for RELX Group as a freelance project manager for their annual report. So I’ve been both sides of the wall when it comes to corporate and financial communications – which adds a certain perspective and insight!
As well as all my comms experience, I have an MBA and speak fluent Chinese and Spanish, as well as reasonable French. I’m a director of video games company OMUK, founder of Magnificent Midlife and The Mutton Club, and a novice web designer. I’m also a judge for the annual HSBC/British Council Mandarin Speakers Competition.
Rachel has done a great job as writer of our last twelve annual reports and has made an often tedious process much less painful. She is able to cut through the corporate verbiage and articulate our story and strategy in a clear and compelling way, as well as finding the right stories to bring it to life.
CEO Ashtead Group
Working with Rachel was a joy and a breeze. She quickly established good working relationships with the team and clients. Her wealth of knowledge, experience and expertise across a broad range of PR disciplines are deployed wtih collaborative grace. And she can do all that in Mandarin too!
Rachel is always full of energy and ideas and is great fun to work with. She is a good listener who also speaks her mind. She gets us to think laterally with an instinct for what will work and what won’t, and she is particularly good at making our legalistic prose more readable. We value Rachel’s advice and involve her in all our major marketing and strategic planning projects.
For more information on my services, to discuss a potential interim contract or just to have a chat, please get in touch on rachel @ larchmaker.com.
Copyright 2019 Larchmaker Ltd